About

About Root River Realty

Founded in 2019, Root River Realty has been a powerhouse in the Real Estate Investment and Residential Industry within Milwaukee, WI. The catalyst for growth was the successful sale of a 400-property portfolio on behalf of a longtime Milwaukee investor. Over the course of our 20 year relationship, Santiago and Holly built a trusted relationship with the client, ultimately selling all 400 properties in under 400 days, achieving a total portfolio sellout of $38.6 million.

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Rooted in Wisconsin

Since partnering with Keller Williams, Root River Realty has closed more than $90 million in real estate sales over the past three years, proudly serving hundreds of clients throughout Wisconsin. What makes this especially remarkable is that many of these clients were based not just outside Milwaukee—but across the U.S. and around the world.

By combining global reach with local expertise (GLOCAL), the team has seamlessly navigated time zones, cultural backgrounds, and diverse client needs. This adaptability has fueled consistent year-over-year growth in both sales volume and team expansion.

In 2021 and 2022, Holly Speranza, ABR, earned the distinction of being Wisconsin’s #1 agent for total units sold, and in 2022 ranked #11 nationwide. As Root River Realty continues to grow, the team remains dedicated to serving clients from all walks of life, specializing in investment, residential, and commercial real estate—with the same commitment to excellence that has defined their success.

The Root River Realty Team

The Root River Realty team is structured into two separate components led by Santiago and Holly independently of each other to ensure that they can work with clients and support all of their business needs. Santiago manages the Investments side of the business and Holly manages the Residential and Commercial side of the business.

Holly Speranza

BROKER ABR, RSPS, CO-OWNER

With over 20 years of experience, Holly Speranza, ABR, is a highly accomplished Real Estate Broker serving the Milwaukee area. A three-time #1 agent in Wisconsin for units sold, Holly has built her career on expertise, trust, and exceptional results. She specializes in a wide range of transactions—from guiding first-time buyers to managing complex investment deals; always prioritizing her clients’ unique goals. Known for her deep market knowledge, sharp negotiation skills, and commitment to lasting relationships, Holly is a trusted leader and go-to expert in the Milwaukee real estate community.

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Santiago Speranza, PMP

CHIEF INVESTMENTS OFFICER, CO-OWNER

Hablo Español

Santiago Speranza, PMP, is the co-owner of Root River Realty and a seasoned real estate professional with over 20 years of experience in the Milwaukee market. Combining his business and project management expertise with a community-focused approach, Santiago has helped lead the brokerage to over $150 million in career sales while building lasting client relationships grounded in trust and family values.

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Melina Cortes

REAL ESTATE AGENT

Hablo Español

Born in Buenos Aires, Argentina, Melina brings a diverse background in real estate, risk management, and financial counseling to her role as a licensed Realtor in Wisconsin. Known for her strong communication, negotiation skills, and client-first approach, she’s dedicated to building lasting relationships and guiding buyers and sellers to successful closings with confidence and care.

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Crystal Bucio

LISTING COORDINATOR

Hablo Español

Crystal Bucio, a Milwaukee native, brings over 15 years of real estate experience spanning property management, foreclosures, transaction coordination, and municipal assessment. Now a Listing Manager and Sales Agent at Root River Realty/Keller Williams, she leverages her deep industry knowledge to deliver seamless and successful client experiences.

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Martin Ballon

REAL ESTATE AGENT

Hablo Español

Martin combines his engineering background and MBA to deliver thoughtful, data-driven real estate guidance. With hands-on experience buying, renovating, and selling homes, he helps clients maximize value and navigate the market with confidence.

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David Mo

REAL ESTATE AGENT

David Mo combines his background in software development with hands-on experience as a Realtor and lender to offer tech-savvy, personalized real estate guidance. Fluent in Chinese and English, he focuses on clear communication and genuine support, helping clients confidently navigate every stage of homeownership.

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